We are still working on our agency website. It’s cool though, we’ve only had a few potential and real clients mention how they couldn’t find the website on Google. Clients don’t really care about that sort of thing, right? Eh? Oh.
Anyway, my partner and I are working on the website again today. This time though, we’re going big – we’re making the (asinine and contradictory to the earlier round) changes that Bozo the Clown requested, but we’re also creating the site that we think we should have.
Wasted work? Probably.
Going in our book anyway? Absolutely.
To help spur our creativity, we have been checking out agencies far and wide to look at their websites and see what works and what doesn’t. We’re not ripping off ideas, but rather trying to find what makes a site user-friendly, what information we care about and what we don’t and what are the lame agency things that everyone touts as differentiating but are the same from place to place.
We are also cutting out all meaningless marketing-speak.
Two sites that have risen to the top this morning are…
Minneapolis-based Catalyst has a fun, easy to navigate site that is also a blindingly fast load (even here while they are upgrading our IT and everything else takes longer to finish than our hefty art director in the bathroom…yes, I know that visual was unnecessary):
Also winning some praise today is Campaign’s Digital Agency of the Year, Agency Republic. Though I am not a fan of their “we live life at the speed of digital” tagline or the very loud pink, I like the rest of the site – simple, easy, and the video is a nice touch that gives me a feel for what their place is like without being an agency cliche: