but what’s the idea

Thanks to Ads of the World (and other sites), anyone can take a look at advertising from all over the world. A lot of the international work is very good. Some of it isn’t.

Like this ad for Comedy Central in Germany:


The illlustration is very cool. The headline is flat, but makes sense within the illustration. But what is the idea here?

I see nothing in the illustration that is relevant to Comedy Central or laughing, there is no supporting copy that ties it together…I am not feeling this. Yes, as a content provider with a younger target, Comedy Central has an almost MTV-like freedom to be weird for weird’s sake (hey, it’s content!), but still. And ad should have an idea.

There is no idea here.


One response to “but what’s the idea

  1. I also never get why so many foreign ads seem to be done in English.

    Make laugh, not war is an English language pun, and given the centrality of the typography, it’s not a translation.

    Unless it’s just done for award shows.


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