Sometimes (okay, relatively often), I come across an ad campaign that I really wish I had a hand in. This is one of them:
The art direction is striking, the visuals are extremely compelling and the tagline brings it all together – Make your mix. Perfectly and succinctly said.
These ads cast a broad net in terms of their appeal, while still creating something that an audiophile could love. Or tear out of a magazine and put up on their wall.
This is the sort of work that Zune needed. You know, for their personalization strategy.
Work by Agence V, Paris.