This afternoon, I actually pitched a campaign that hinges on a strong viral component…and I think that the viral idea is going to work. Nay, the idea is going to fucking work. Yes, there is a lot of competition in the viral space. Yes, viral is hard to predict as a sure-fire winner. Yes, this brand is lower-engagement than other brands. But this idea has one thing going for it that most others don’t: it’s really, really funny.
Sort of like this classic ad for the Chevy Colorado:
This idea that I pitched is also perfectly on brand, driving home the messaging and call to action the brief asks for almost perfectly.
In fact, it’s so good, it’s only a matter of days before it gets killed.