a viral idea so good…it’s bound to be killed

I have been talking a lot recently about viral marketing – specifically how it always sounds great in a brainstorm, but is rarely something that consumers would actually be interested in.

This afternoon, I actually pitched a campaign that hinges on a strong viral component…and I think that the viral idea is going to work. Nay, the idea is going to fucking work. Yes, there is a lot of competition in the viral space. Yes, viral is hard to predict as a sure-fire winner. Yes, this brand is lower-engagement than other brands. But this idea has one thing going for it that most others don’t: it’s really, really funny.

Sort of like this classic ad for the Chevy Colorado:

This idea that I pitched is also perfectly on brand, driving home the messaging and call to action the brief asks for almost perfectly.

In fact, it’s so good, it’s only a matter of days before it gets killed.

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2 responses to “a viral idea so good…it’s bound to be killed

  1. Been a while since I’ve seen that one. Thanks for the laugh.

  2. Pingback: that great viral idea? yeah, it was killed « the daily (ad) biz

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