One of the reasons that great advertising is so hard to come by these days is that pharmaceutical companies run so many ads. And, though I like this ad for Rozerem…
…most ads are very much NOT like it. In most drugs spots there is no narrative and no creativity. They are eminently forgettable:
In addition to being forgettable, all pharma ads – including the Rozerem one – are creepy. These spots have 20 seconds dedicated to listing possible side effects! No wonder people don’t like advertising. When I see these spots, I don’t either.
Though boring and uncreative, I did like the Mirapex one…but only because it made me laugh. Intense sexual urges as a side effect? If this whole RLS thing turns out to be a smaller market than anticipated, Mirapex could always be marketed as a Viagra-killer.
The worst part is that somewhere some drug exec is thinking the exact same thing.