extreme client foibles

I was just asked to come up with lines and layouts for an outdoor campaign for a snack food product that will launch in January. Sounds pretty fun, pretty straighforward except…they got sued by a competitor and are changing the name of the product. And the packaging.

But, besides not knowing what the product will be called or what it will look like, we have a pretty good brief.

And a pretty good chance that I might cry here at my desk.


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