I came across a new (to me) blog today and it is an official Daily (Ad) Biz must-read.
The Toad Stool, by an anonymous New York City Creative Director who goes by the pesudonym Tangerine Toad is, in his words, “a frank-but-fair view on advertising, marketing and web 2.0.” In my words, it’s a great read for the intelligent, serious-while-readable commentary. He’s also one of the few bloggers who gets this whole webbernet thing.
I especially like the Your Brand Is Not My Friend category of posts that is the basis for a future book by the Toad. Let’s face it, we’re marketers and we market things. Brands are brands and they sell their product. Consumers are, finally, consumers and they buy. It’s business.
In the words of the inimitable Toad:
“[we have] got to stop trying to pretend we’re not consumers and you’re not sales people. Because we both know that’s not true. Now you can be much nicer salespeople, the kind of salespeople we might actually like, but it’s a strictly commercial relationship we’ve got going on here, not an emotional one.”
For more thoughts that will leave you nodding your head in agreement, head over to his blog. Like now.