It sounds like they were dying before launching this big new ad blitz, losing over 1 million users in September alone. I wonder if the MySpace-izing of Facebook (top friends, gifts, news feed, etc and so on) has anything to do with it…actually, I know that it has something to do with it.
Why would you copy a competitive site that you are gaining users from?
And adding advertising? I know that it’s about the Benjamins, but that can only further turn off users who migrated to Facebook in order to find a non-commercial, exclusive, more tied to real friends social networking environment.
Plus, social networking sites like Facebook are fun at first and then they get to be a hassle.
At least for dinosaurs like me.