I was feeling pretty good after my post on the sharp-looking Snapple website; I had done a good deed by recognizing good work by another agency and I even bought a tasty new Snapple White Tea as well. I like to support good marketing by actually purchasing the product they are shilling.
As long as its in my price range.
Anyway, after taking off my hat to VML, a tipster brought some interesting information to my attention.
It turns out that the upheaval at Cadbury Schweppes might not be limited to WPP’s Mediaedge, but may also stretch to, that’s right, WPP’s VML as well.
The sharp-tongued tipster says that Manhattan-based Code & Theory has been sniffing around the interactive business over there, with involvement in some high-profile past and current projects on the Dr Pepper brand. With Mediaedge in review and unlikely to retain the business, is VML to follow?
Because of my vendetta against Y&R, I would be happy if WPP went away altogether, not just at this one client. Still, with all of the upheaval at Cadbury Schweppes that has been reported in the media, I can’t imagine that a change is going to take place any time soon.
Though I’m also not sure I would want to be working on that account.