It’s a pretty fun spot, and who can resist the excitement of those little boys when the train does the loop-the-loop? That said, I don’t really know what the point of this spot is. Maybe it’s just a branding exercise, except it’s for an intra-Norway train so you’re only really competing against cars…and they’re engineered too. Some pretty well.
This spot is like the new girl at our office. I can see some merits, but she just doesn’t do it for me.
I am crude.