That’s the Mastercard promotions business that they’ve won; no need to worry about McCann Erickson and their legendary (but getting awfully played-out) “Priceless” campaign going anywhere.
Sources from Dallas-based TracyLocke have stated, in a more muted way that one would imagine, that they are the new agency of record for Mastercard. No word on which TracyLocke office will handle the account. No word on who, if anyone, cares.
Congrats to TracyLocke and here’s hoping that they turn up in cowboy hats for the big intro meeting with Mastercard (I love a stereotype, don’t you?).