I’ve read the postmodernists and I understand the idea that there is nothing original in the world, but some things are too glaringly unoriginal. They must be called out.
Over at i believe in advertising they are showcasing a Yamaha outboard ad from agency 1861 United in Milan that looks suspiciously like an ad for MasterCraft boats from Periscope in Minneapolis (an ad that the folks at Periscope are so proud of, they’ve had hanging in their lobby since it won some awards in 2002):
I know, I know, Milan and Minneapolis aren’t that close. And the Periscope ad is five years old while I assume the Yamaha one is recent. But come on people, some originality wouldn’t hurt (especially in ads for competitive products).