6 responses to “mediaedge is screwed

  1. Pingback: MediaEdge To Lose Cadbury « Agency Spy

  2. Depends on the reason for the repitch. Sometimes the repitch is mainly due to a new marketing chief coming onboard. Using the same team then allows them to showcase their work.

    Obviously if the repitch is just an excuse to kick the agency, then it’s an idea to give them some new blood!

  3. Mildswearwords, you do make a good point.

    However, the case of Mediaedge and Cadbury Schweppes does not seem to a case of a review triggered by a new marketing chief coming on board – https://dailybiz.wordpress.com/2007/10/12/more-on-mediaedge-and-cadbury-schweppes/

  4. Pingback: more agency flux at cadbury schweppes? « the daily (ad) biz

  5. Pingback: d-day for mediaedge with cadbury schweppes « the daily (ad) biz

  6. Pingback: as expected, mediaedge loses « the daily (ad) biz

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