North Carolina agency McKinney has come out victorious in the shootout for the Sherwin-Williams account, which is great news in general but also in this economy. I imagine that if you’re a McKinney staffer walking in this morning you’re feeling just a little bit better about your position than you may have been.
Unless you suck. Then you’re likely to get fired.
Anyway, the inside scoop is that McKinney won out on the strength of a brand and communication platform that took the iconic paint company into the chic, frou-frou realm that they wanted to go.
Good luck with that, says this pundit, noting smugly that Sherwin-Williams has no distribution in Home Depot or Wal*Mart, the who biggest paint outlets, and that brands like Ralph Lauren that are in Home Depot already own that niche. It’s not going to be an easy platform to deliver on.
But why get negative early? Congrats McKinney.