Search is powerful…if you think about it, the purchase process for most items above a certain price is advertising for awareness, Google to learn the truth, reviews, etc about the product and the store to purchase it. If positive information – or any information – is not available on the first page of Google your brand is in real trouble.
It is harder and harder these days to make it to the top of Google and other search engine lists organically, partially because blogs are such SEO machines.
I have had some pretty funny search terms that led people to my blog over the past week and had tucked in to type up a (hopefully) amusing post about the disappointment that searchers would have when they were looking for, say, “fat sex” and ended up at the daily (ad) biz blog. Those who searched for “dress code” would be disappointed but presumably less so (unless they were looking for the dress code during fat sex in which case their disappointment surely knows no bounds). The surprisingly large number of people who searched for “greatest pickup lines” need more help than this blog is capable of.
While I was cataloging the funny search terms for this post, I noticed that I was getting a lot of hits for “jenna fischer.” Also a lot for “Jenna Fischer naked.”
[ There is always room for a Jenna Fischer image. And besides, it's clearly what my readers want.]
Apparently, if you were to Google just about any Jenna Fischer term and decide to, you know, take a closer look at the suggestive picture that pops up in Google then you would be looking at said picture on this humble blog.
The point isn’t to brag. Nor is it to find a weak excuse to search for and post a picture of the Official Hot Famous Woman I Would Marry In A Second Even Though I Don’t Know Her (OHFWIWMIASETIDKH for short).
Rather, the point of bringing this up is to marvel at the power of a blog to shoot up the Google rankings. And to use that to mention that, you know, maybe ad agencies ought to think about what that might mean for the brands they are building…specifically that they should probably get their act together (Wieden, I’m looking at you) and stop ignoring it because it will only result in an EFFIE and the ECD thinks that EFFIES are for “fucking douchebag accountniks” and he would rather pitch TV so he has a shot at a free week in Cannes.
If this blog can do it without trying very hard, one would think that a brand could do it with a little help from their agency.
Right? Eh? Oh.