Tag Archives: roberto lastra

the real daily ad biz

Batman has always been my favorite superhero because, unlike other superheroes, he was pretty much a regular guy (albeit a fantastically rich, handsome and athletic scion of a famous family) who put his brain to work on fighting crime. It just felt more realistic than Superman and kryptonite or the physics-be-damned Spiderman and his limitless web-spinning.

And then, after a recent spate of emails from people trying to guess who I was, I realized that Batman was as unrealistic as the rest. There is just no way he could jump around in a cape and a half-covered face and have nobody figure out who he is.

He would give in and tell people just because he was embarrassed at who he was mistaken for.

Or, in my case, because he was embarrassed at being mistaken for those whose achievements outshine mine.

Of all of the guesses I have gotten recently, here are my favorites:

5. Roberto Lastra, Fallon

4. Jason Hoff, Cliff Freeman

3. Anna Stassen, Fallon

2. Greg Hunter, Mother

1. David Lubars, BBDO

I am no caped crusader, but I have been mistaken for David Lubars (and it would be funny if a guy like Lubars took a little creative catharsis out of a blog like this with its wistful pining over pretty account execs and gentle ribbing of competitive agencies). The best part is that the guy who mistook me for Lubars was a guy a knew…and thought really highly of.

I wonder if he knew it was me and was just being flattering…