Tag Archives: coke

coke strikes the right tone for 2008

It’s a new year and (despite the gray, rainy day in New York) that means it’s all hope and blank-slate possibility for what could happen this year. For all I know, I could clean up at Cannes, strike it rich, and marry The Pretty AE.

This great spot for Coca-Cola by Wieden & Kennedy catches my mood perfectly:

It’s all to do yet, but it’s all to happen as well. Happy 2008!

my coke rewards makes it happen

I am old enough to remember the Marlboro rewards catalog. As a kid I always seemed to want something from it even though neither I nor anyone in my family smoked and I can’t imagine that it would have been all that cool to turn up to middle school in Southern California a Marlboro-branded NASCAR jacket.

But still, for whatever reason, I wanted something from that darn catalog.

Recent times have seen the end of all those marketing efforts by cigarette companies, but not in general. MyCokeRewards has taken the torch and is leading the way.

AdPulp has a post about the surging traffic to CPG websites, including this helpful chart:

cpg_on_the_web.jpg

I never drink Coke, but anytime I get one of those under the cap codes I always lose the cap before entering it online. However, MyCokeRewards still gets enough traffic to rank second among CPG sites in quarterly unique visitors.

Good thing too because since the end of the Marlboro catalog, kids haven’t had enough unhealthy companies enticing them to buy more through a targeted loyalty program.

cola wars get physical

I was astounded to read this AdAge article that reported on a fist fight between a Coke and Pepsi delivery driver.

Apparently, the two started arguing, and you know how that is bound to end:

“When the Coke guy decided to walk, the Mr. Pepsi popped him a few times, allegedly breaking the man’s nose and giving him (and his own employer) a black eye.”

Though I have often wanted to fight with members of rival agencies, particularly Y&R, at various times, I have never actually taken the plunge and done it. I can see it now though – the flying fist, the breaking nose, the establishment of my superiority, the quick firing, my resulting life in the gutter…

These guys are a bunch of idiots. I’m switching to Dr Pepper.