After quite the battering, some good news out of the Windy City: Leo Burnett, they of the recently acquired Daily Biz upside-down EFFIE, has picked up Miller Genuine Draft’s global advertising from Mother.
[ WordPress is being a bitch and not allowing me to upload images, so in this space please imagine an ice cold bottle of Miller Genuine Draft with a weird vaporous swirl around it like this one ]
This is a bit of a coup for Burnett, as they had lost the last of their Miller business to Fallon in 1996 and are now clawing their way back in the door (their foot was in the door, apparently, through their relationship with Arc Worldwide, who do MGD’s direct marketing).
It’s also nice to report some good news for a Chicago agency for a change.
