Fallon Minneapolis seemed to be on a roll lately, revamping its creative department with new hires like Senior Art Director John Nussbaum and, now, Copywriter Roberto Lastra from ECD Al Kelly’s ex-agency Goodby.
Roberto had been freelancing at StrawberryFrog and Toy in New York immediately prior to joining Fallon. He has a history of great work, was selected as one of Advertising Age’s “25 Twentysomethings”, is a great hire for Fallon and will forever be remembered as they guy who accepted the job via YouTube video:
But…things are not all good in Minneapolis (and considering their recent luck, who would expect anything but) with the news that ECD Todd Riddle, one of the guys who has been at Fallon through the good years and now through the bad, has left the agency for BBH New York where he will work on the Miller Lite account.
I guess you win some and you lose some. Lastra is a good hire, but the loss of Riddle is tough…though the argument could be that the old guard had run their course and needed to be replaced, but all accounts Riddle had done good work, been great to work with and had the fire of the Fallon old guard from the good old days.
That said, change was needed at the Minneapolis shop and they have not been shy in making it.
Posted in bbh, fallon, toy
Tagged bbh, copywriter lastra youtube video, fallon, fallon hires roberto lastra, fallon minneapolis, new hire at bbh, new hires at fallon, roberto lastra acceptance video, todd riddle leaves fallon, todd riddle moves to bbh new york
A few people have emailed asked me to post an ad that I have done. Whether they are doing this to see if I have the creative chops to actually comment on advertising, to find work that they can make fun of or if they just want to work backwards to my (semi-secret) identity, I don’t know.
I suspect the former as nobody seems to care all that much who I am.
Scamp has posted some of his work, and it’s of the sort of quality that you would expect:
It’s one of those ads that is so simple that you wonder why it hasn’t been done before. Perhaps it has, but I’ve never seen it. The clean art direction and witty, wink-and-a-smile hook are hallmarks of a good ad.
My only reservation is the color, which is very gray. But you have heard that before.
All in all, a very well done ad, as Scamp’s readers would also agree.
One of these days I will dig up some work to post that I am responsible for…ad school work – that way you get some work by The Daily (Ad) Biz himself, I keep my anonymity and there will be more advertising out there on the internet to make fun of. Win, win, win.
At least it’s not just another day in the New York City that I know:
1. It’s clean.
2. There is an anteater on the streets instead of a passed-out homeless guy.
3. Everyone looks happy.
Maybe I need a new neighborhood. Or perhaps this creative overpromises.
Either way, BBH, New York did the creative.
Posted in bbh
Tagged bbh, New York City