Fallon Minneapolis seemed to be on a roll lately, revamping its creative department with new hires like Senior Art Director John Nussbaum and, now, Copywriter Roberto Lastra from ECD Al Kelly’s ex-agency Goodby.
Roberto had been freelancing at StrawberryFrog and Toy in New York immediately prior to joining Fallon. He has a history of great work, was selected as one of Advertising Age’s “25 Twentysomethings”, is a great hire for Fallon and will forever be remembered as they guy who accepted the job via YouTube video:
But…things are not all good in Minneapolis (and considering their recent luck, who would expect anything but) with the news that ECD Todd Riddle, one of the guys who has been at Fallon through the good years and now through the bad, has left the agency for BBH New York where he will work on the Miller Lite account.
I guess you win some and you lose some. Lastra is a good hire, but the loss of Riddle is tough…though the argument could be that the old guard had run their course and needed to be replaced, but all accounts Riddle had done good work, been great to work with and had the fire of the Fallon old guard from the good old days.
That said, change was needed at the Minneapolis shop and they have not been shy in making it.
Posted in bbh, fallon, toy
Tagged bbh, copywriter lastra youtube video, fallon, fallon hires roberto lastra, fallon minneapolis, new hire at bbh, new hires at fallon, roberto lastra acceptance video, todd riddle leaves fallon, todd riddle moves to bbh new york
We are still working on this new agency website thing, though hopefully not too much longer. We plan to launch for the first of the year. Which is not a moment too soon.
If it happens.
I am currently on the third iteration of writing this website and Bozo the Clown has now tasked me with making the copy more serious, more business-like (a week after telling me that we needed to show off our personality a little more…sigh). That is okay, I guess, though it’s not really the personality of this agency. Also, I worry that writing the site so it is too business-like will mean that it just becomes another website full of meaningless marketing generalities.
There are enough of those around. And, to paraphrase Adomatica, “one should hire agencies who refuse glittering generalities—who are skeptical of assumption, hyperbole and preconception.”
And have a little personality.
Like the website for Toy, which I have always liked for its simplicity, ease of use and engaging copy that conveys the company’s personality without being silly:
Too bad Toy’s website is so hard to find through a search engine…