North Carolina agency McKinney has come out victorious in the shootout for the Sherwin-Williams account, which is great news in general but also in this economy. I imagine that if you’re a McKinney staffer walking in this morning you’re feeling just a little bit better about your position than you may have been.
Unless you suck. Then you’re likely to get fired.
Anyway, the inside scoop is that McKinney won out on the strength of a brand and communication platform that took the iconic paint company into the chic, frou-frou realm that they wanted to go.
Good luck with that, says this pundit, noting smugly that Sherwin-Williams has no distribution in Home Depot or Wal*Mart, the who biggest paint outlets, and that brands like Ralph Lauren that are in Home Depot already own that niche. It’s not going to be an easy platform to deliver on.
But why get negative early? Congrats McKinney.
Harvey Marco, in this observer’s opinion one of the very best creative minds in the world (and a really good guy to boot), is on his way out of Saatchi & Saatchi LA. His departure, which comes on the heels of ATTIK’s win of the Toyota Venza launch, raises obvious questions…like what was Toyota, whose work was shockingly mundane until Marco’s arrival and the “moving forward” campaign gave it actual interest, thinking?
One wonders if this has anything to do with the fact that Toyota can’t give Corollas away despite a huge effort behind the launch of the redesigned vehicle:
Los Angeles, pretty much a creative backwater considering its size and potential, was only a destination for Mr Marco because of his family ties and desire for good weather…understandable considering his previous agencies were in New York and Minneapolis. The departure of top creative talent from the city, and the somewhat interesting position this puts Saatchi LA in, doesn’t really bode well for a creative explosion in southern California.
Which is too bad because I really wouldn’t mind living in SoCal…
Posted in account win, good advertising, saatchi & saatchi
Tagged account win, agency of record scion, agency of record toyota, ATTIK, ATTIK wins venza advertising account, corolla water polo commercial, good advertising, harvey marco, harvey marco leaves saatchi LA, saatchi & saatchi, saatchi LA, toyota, toyota corolla ad, toyota venza launch
Minneapolis agency Colle + McVoy has just pulled in a new account, and it’s a pretty big one though it might not be super-sexy…it’s the Propane Education and Research Council.
To quote an internal e-mail celebrating the win, “PERC is a significant win for Colle + McVoy and it will be one of our most visible accounts.” Oh, the joys of working at a Midwestern agency when a propane client is one of the most visible.
To be fair, Colle + McVoy did beat out strong competition for the account, including GSD&M Idea City, so it’s a good win. And, apparently, a big one.
Congrats to C+M!
According to AdAge, Cutwater, San Francisco has won the $60 million LensCrafters account and, while I am sure that Cutwater has a new account to crow about, I am not sure that it is a $60 million account.
Like salaries in the NFL, which are reported at their absolute maximum value despite not being guaranteed, being back-loaded and having high-threshhold incentives clauses, new business wins in advertising are reported at a ridiculous figure that makes no sense.
Really, why are account wins reported at the estimated media spend value?
We are so far past the 15% commission on media spend that citing the measured media is nothing more than the vaguest of yardsticks for estimating the true value of the account. So why cite it? Because there is no better estimation?
And the trades rip on ad agencies for being stuck in the past.
Okay, okay, that headline over-promised a little bit if you’re North America-centric or have a thing for carbonated sugar water…but what can I say, I’m in advertising. In reality it’s not about soda nor is it a northern hemisphere thing, but it is still pretty big. StrawberryFrog in Brazil has won a pretty big shootout to scoop up a number of the brands under the Pepsico umbrella.
As of today, StrawberryFrog Brazil will be doing their signature work on Quaker, Toddy, Toddynho and Coqueiro.
I know, I haven’t heard of three of the four of those brands either, but they unseated BBDO (who was the incumbent and defended) and beat out DM9 DDB and Agency Africa, all Omnicom shops.
Brazil is a huge growth opportunity for a company like Pepsi and it’s an even bigger growth opportunity for StrawberryFrog, whose Brazil office was only opened last September. You read that right, less than a year old and it’s wormed its way into the Pepsi family.
That Scott Goodson has quite the touch.
Pepsico’s accounts come to join the agencies’ current clients Natura Brasil, Kitchenaid, Microsoft, Universo Intimo, Lindencorp, Gallo Olive Oil and Caipirinha One and Mahindra automotive.
Rumors are flying that Minneapolis agency Carmichael Lynch has won the Subaru interactive business without a review, which is a nice little incremental billings addition to the Subaru advertising account that they won earlier this year without a review. Subaru must really like them.
Based on my desultory research, Euro RSCG is the agency that got the short end of the stick on this transaction.
The win is a big one for Carmichael Lynch because they are not known for their interactive capabilities…in fact, the uncorroborated word on the street is that they don’t have interactive capabilities to speak of (they farm just about everything out and have but three interactive production staff in-house) and are now racing to staff up. Interactive designers and, yes, even an interactive Creative Directors are encouraged to start knocking on the door of their attractive downtown Minneapolis office.
Beyond being an opportunity to build out an additional capability on Subaru’s dime, this win sets up the agency to catapult into the big time.
They have already surpassed Fallon in terms of billings and if they can turn this into some momentum, both for creative and new business, there is a very good chance that this recently kinda sleepy agency can establish a national profile. Not to mention that the bonuses ought to better than usual if this no-pitch victory streak can continue.
Early and unofficial congratulations to Carmichael Lynch. I’ll be keeping an eye on them.
After quite the battering, some good news out of the Windy City: Leo Burnett, they of the recently acquired Daily Biz upside-down EFFIE, has picked up Miller Genuine Draft’s global advertising from Mother.
[ WordPress is being a bitch and not allowing me to upload images, so in this space please imagine an ice cold bottle of Miller Genuine Draft with a weird vaporous swirl around it like this one ]
This is a bit of a coup for Burnett, as they had lost the last of their Miller business to Fallon in 1996 and are now clawing their way back in the door (their foot was in the door, apparently, through their relationship with Arc Worldwide, who do MGD’s direct marketing).
It’s also nice to report some good news for a Chicago agency for a change.
Posted in account win, leo burnett, miller
Tagged account win, arc worldwide, burnett wins mgd, leo burnett, miller, miller genuine draft, miller genuine draft agency of record, mother, mother loses miller