synarchy isn’t final name for davinci?

A commenter on my earlier post about the reports that WPP’s dude-we-won-the-Dell-account Project DaVinci has been renamed Synarchy is convinced that Synarchy is not the final name.

Apparently, it is but one of a few names under consideration, and noting how well-received Synarchy was I can’t wait to hear some of the other options.

In the best journalist tradition, I have contacted DaVinci’s PR flacks and hope that they can do half of my work for me.

Stay tuned.