Rumors are flying that Minneapolis agency Carmichael Lynch has won the Subaru interactive business without a review, which is a nice little incremental billings addition to the Subaru advertising account that they won earlier this year without a review. Subaru must really like them.
Based on my desultory research, Euro RSCG is the agency that got the short end of the stick on this transaction.
The win is a big one for Carmichael Lynch because they are not known for their interactive capabilities…in fact, the uncorroborated word on the street is that they don’t have interactive capabilities to speak of (they farm just about everything out and have but three interactive production staff in-house) and are now racing to staff up. Interactive designers and, yes, even an interactive Creative Directors are encouraged to start knocking on the door of their attractive downtown Minneapolis office.
Beyond being an opportunity to build out an additional capability on Subaru’s dime, this win sets up the agency to catapult into the big time.
They have already surpassed Fallon in terms of billings and if they can turn this into some momentum, both for creative and new business, there is a very good chance that this recently kinda sleepy agency can establish a national profile. Not to mention that the bonuses ought to better than usual if this no-pitch victory streak can continue.
Early and unofficial congratulations to Carmichael Lynch. I’ll be keeping an eye on them.