fallon’s famous names boiled down

Things have been looking up in the Minneapolis agency scene with the exception of one place…Fallon. The good people there are doing everything they can to shake the recent losing streak, from moving offices (though that was sort of driven by the fact that they had multiple empty “ghost floors” at 50 South Sixth) to going on a Goodby-raiding hiring spree, to this:

You Are Fallon is a website that invites all creatives who worked at the agency in its 26 years of existence to donate an award that they won and have it melted down into a “We Are Fallon” copperplate.

Pretty cool idea.

Even cooler if you go to the site and click on the “who has donated” link to see the famous names and famous campaigns from the agency.