I am not a smoker. I never have been, either. It’s just one of those things that I naturally don’t have a taste for which means that I am not militantly anti-smoking either. Sure, it’s not great for a person, but neither are lots of behaviors that ordinary people partake in that don’t have governments all around the world advertising against.
And, it’s important to remember, the death rate will always remain at 100% no matter what we do.
With its Medieval/Black Plague style look, the ad definitely breaks through. And the wretched humans at the end of the cigarette scrambling not get ashed into the ash tray is reminiscent of any number of paintings that show humans desperately trying to escape from hell. And, when you think about it, dying of lung cancer or other smoking-related diseases certainly does sound like hell.
This ad communicates that message well. Even though it will now haunt my dreams.