Will Ferrell, who is starring in the upcoming movie Semi-Pro, is featured as part of a viral campaign to support the movie…the campaign is direct mail-ish and features Ferrell in what can only be the next iteration of the Campaign for Real Beauty:
The cover of the card says “Let’s get sweaty.”
2 responses so far ↓
Jane Sample // February 21, 2008 at 12:38 pm |
wow. that’s an awesome piece! it is about time that guys got their “real beauty” campaign, i’ve read some research that suggests that men are also negatively influenced by the fashion/beauty industry.
dailybiz // February 21, 2008 at 4:49 pm |
I believe it…not that I am vain or otherwise obsessed with my looks, but with a body not unlike Will Ferrell’s (only with less hair – thank God for small mercies) I can see why a lot of men would be negatively influenced by the fashion industry.