Target, used to getting slavered over by industry-types who admire their excellent branding and advertising, must be surprised that their Times Square billboard has been met with offended hyperventilating. Even Adfreak piles on, calling it “sexualized ad slop.”
We report, you decide:
I get it – it’s a spread-eagled woman on a bullseye. But I didn’t get it at first (which either means that I am the good Catholic boy that my parents think I am or that I really need to get laid – paging The Pretty AE) and anyway, you know that the brand team just saw it as a woman in brand-colored product up against their logo…because that is what it is. There would be no kerfuffle if there logo weren’t a target and even with the target you have to look closely at the billboard with the eye of a 14 year old boy to see what the outraged see.
Unlike this American Apparel ad that is, irrespective of the logo, actual sexualized slop:
It’s so easy to get outraged these days that people seem to get upset about the wrong thing.